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The Michigan Challenge Balloonfest is held each June, welcoming spectators, and pilots from all over the United States with crowds reaching an average attendance of about 100,000 people.

The main event, which takes place on the Howell High School campus, features 40 balloon pilots participating in five hot air balloon launches and competitions through the weekend.

When the balloons aren’t flying there are plenty of family-friendly activities for guests to enjoy including a large carnival with rides and attractions for all ages, live entertainment, a food court with festival favorites, an open-air marketplace, fireworks, a balloon glow, and so much more!

The Michigan Challenge Balloonfest is the top-attended summer event in Livingston County and one of the local favorites. There is a reason it is the signature event of the Howell Chamber.

There are many levels of sponsorship available for this event assuring you’ll find the perfect fit. It is no wonder our sponsors return year after year! Are you ready to join the Balloonfest family?


Interested in Sponsoring in 2024? Click here for the 2024 Balloonfest Sponsor Prospectus!

Balloonfest sponsorship gives your company visibility in event promotions before, during, and after the event as well as a balloon basket banner. In addition, most packages also include radio spots, booth space in a prime location, opportunities to provided branded items to pilots, and passes to the event. There are many levels of sponsorship available to fit almost any budget. Don’t see something that works for your business or budget? Contact us to create a custom package!